Society and the media a sociological analysis of how social media affects youngster

Media technology shapes the advance modern society. Media has so much powerful impact on society that it has become extensions of our senses and our self‟s. The content and the message do not matter instead the technology and medium matters. It is the medium or technology that changes pace or pattern of human affairs. The medium is the message because it is the medium that shapes and controls the scale or pace and form of human association and action (McLuhan, 1964).