Technical Marketing Communication: A Guide to Writing, Design, and Delivery

Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in com�mon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The �benefit of the benefit� to tell a marketing story; 3 �As� every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more! After reading this book, you'll be prepared for every as�pect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.